The sight of it makes grown men weak in the knees. Others are driven to near hysteria, panic that blanks out emergency numbers, or freezes fingers that once passed first aid and CPR courses. The taste of it pools down the throat after tipping back the head in a nosebleed, after the reflex sucking when a nicked finger flies to the mouth— hard to believe the body carries only an average of five liters, or a volume equivalent to two and a half bottles of Coke. In sleep, when you bite the inside of your cheek, don't your dreams seem curtained in crimson plush?